logo

[Camilo Reyes]

It was started by a question posted about wanting help for a certain project. See below.
 Camilo
"Bono Vince Malum"
> Message: 4
> Date: Mon, 2 Jun 2008 19:44:35 -0300
> From: Gonzalo Nemmi 
> Subject: Re: logo
> To: freebsd-questions at freebsd.org
> Message-ID: <200806021944.35302.gnemmi at gmail.com>
> Content-Type: text/plain;  charset="iso-8859-1"
> 
> On Monday 02 June 2008 18:48:56 Frank Shute wrote:
> > On Mon, Jun 02, 2008 at 06:57:00PM +0000, Pollywog wrote:
> > > On Monday 02 June 2008 15:58:55 bridd at bridd.com wrote:
> > > > I agree completely, it's what got me over to BSD !
> > >
> > > I am a little confused.  I just see a sphere with "horns" on it that
> > > reminds me of the BSD daemon's head, only made to look less
> > > "demonic".  Is it supposed to be something else?
> >
> > It's the FreeBSD equivalent of the Rorschach inkblot test. Some people
> > see a daemon's head and other's see a sex toy.
> >
> > > If it is one of those "toys" is that what FreeBSD folks really want
> > > to project as an image?
> >
> > The image is only in the beholder's eye. It would likely have sent
> > Mary Whitehouse* apoplectic if she'd seen it ;)
> >
> > * http://en.wikipedia.org/wiki/Mary_Whitehouse
> >
> > Regards,
> 
> May I ask where was it that this thread started?
> I'd pretty much like to get the whole picture of what is being discussed .. 
> I did dig the list archives but couldn't find the first mail of this thread ..
> So .. any pointers will be greatly appreciated
> 
> Thanks =)
> -- 
> Blessings
> Gonzalo Nemmi
> 
> 
> 
> Message: 30
> Date: Tue, 3 Jun 2008 01:03:40 -0700
> From: "Ted Mittelstaedt" 
> Subject: RE: Looking for gurus willing to help write Freebsd tutorials
> To: "Pollywog" ,
>     
> Message-ID: 
> Content-Type: text/plain;    charset="iso-8859-1"
> 
> 
> 
> > -----Original Message-----
> > From: owner-freebsd-questions at freebsd.org
> > [mailto:owner-freebsd-questions at freebsd.org]On Behalf Of Pollywog
> > Sent: Monday, June 02, 2008 11:57 AM
> > To: freebsd-questions at freebsd.org
> > Subject: Re: Looking for gurus willing to help write Freebsd tutorials
> > 
> > 
> > On Monday 02 June 2008 15:58:55 bridd at bridd.com wrote:
> > 
> > > I agree completely, it's what got me over to BSD !
> > >
> > 
> > I am a little confused.  I just see a sphere with "horns" on it 
> > that reminds 
> > me of the BSD daemon's head, only made to look less "demonic".  Is it 
> > supposed to be something else?
> > 
> 
> No, that is what it's supposed to be.
> 
> The sex toy issue is that you saw the sphere with horns AFTER you
> saw Beastie.  So you had a frame of reference, and naturally assume
> it's Beastie's head.
> 
> The problem is, think about people who have NEVER seen Beastie before
> seeing the sex toy logo for the first time.  Since they have no
> frame of reference they can easily assume that it means anything
> at all.  Such as the business end of a French tickler, which it
> kind of resembles.
> 
> When those of us in the know call it a sex toy, we are making
> a little inside joke, as we are basically saying the logo design
> is terrible because it does not indicate to anyone looking at
> it what it is supposed to represent.
> 
> The Linux penguin is no different - someone seeing a Penguin
> isn't going to know it has to do with an operating system, either.
> 
> Many corporate logos also suffer from the same problem.
> 
> The difference between the corporate logos and Linux and us, is
> that those organizations have the marketing muscle to take their
> rediculous logo designs and pound them into the public conciousness
> through endless advertising.
> 
> See a blue oval?  Most people think "Ford"  Not because a blue
> oval has anything to do with cars.  It's because Ford has dumped
> trillions of dollars in advertising over the years pounding that
> association into the public mind.
> 
> The designer of the FreeBSD logo approached it from the usual corporate
> arrogance of we can create anything we want, then just pay money
> for the association.  The only problem is that the FreeBSD project
> has no money to spend to create this association.  As a result the
> logo completely fails in it's job.
> 
> Arguably, there is also no public association between Beastie and
> the FreeBSD operating system either, so in the long run we aren't
> any worse off than we were.  (aside from the arrogant setting aside
> of 20 some years of BSD Unix history)
> 
> Ted
> 
> 
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