genuine bulk email
fbsd.questions at rachie.is-a-geek.net
Fri Oct 12 10:24:32 PDT 2007
On Friday 12 October 2007 16:40:10 Robin Becker wrote:
> Jeffrey Goldberg wrote:
[snip IP/hostname issues answered sufficiently by others]
> > Automatic mailing is fine. What is important is how the email addresses
> > were acquired.
> this isn't automatic, the sales people manually enter all the details. The
> attached document is what the application generates and then the combined
It's also not your concern. Spam prevention is a collection of algorithms that
boil down to an acceptable rate of false positives. For the sender of what
he/she believes is legitimate email, it is mostly important to catch the
false positives /and/ direct them to the people responsible for sending the
mail. Also make them understand that they're responsible for the mailing, if
they violate their set policy (whatever that may be), they risk being blocked
for mail they really want as well.
In practice this means errors should be caught, possibly parsed, collected and
presented in a format the sender understands. Since most senders aren't mail
administrators, directing the bounces to them doesn't help, as you'll be
answering questions like "what's a transient error and why do I get this in
my email box?".
The SMTP standard defines some tools for this, but in practice not all
mailservers support these. So what you do is separate the MAIL FROM: smtp
command and the From: mail header. Look for the equivalent of sendmail's "-f"
option for your MTA, to set the MAIL FROM: (f.e.: bounces at my.dom.ain) and
specify a From: header (f.e.: From: The Fabulous Sales Department
<sales at my.dom.ain>) in the mail itself. This way, automated responses arrive
at bounces@ and people reply to sales at .
How you process bounces@ is up to you and the nature of the mail. You can pipe
it to a script directly or you can simply stock it in a normal mail account
and process periodically. Machine load, number of mails sent in a batch,
whether it's time critical that the original sender knows that a mail fails
are all factors in this.
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