New Logo

martin at martin at
Wed Nov 2 04:49:52 PST 2005

> On 11/1/05, Danny Pansters <danny at> wrote:
>> On Tuesday 1 November 2005 19:39, stan wrote:
>> > YUK!!!!!!!!!
>> OK I will honestly tell you my first reaction: I laughed until I fell
>> off my
>> chair. Then I put my hand in front of my mouth and whispered OMG.
> This logo is so bad, especially from a marketing perspective, that it
> is almost laughable. I hope it disappears quickly. Whoever did this
> was not a professional graphic designer who knows marketeting and what
> a logo is for. Sorry to be so brutal.

I think the critism is a bit harsh. Any logo for FreeBSD is going to be an
lossing battle - how do you please the beastie fans who don't want
anything radically different, and those that want a more 'professional'
logo. I think this logo does the job very well, all beastie fans can
immediatly recognise it for what it is, while someone who is unaware (i.e.
the PHB) will only see it as a generic logo.

Too much importance is given to logos, read some of the press releases
about new logo designs to see some of the crap marketing drones come out
with. It is just a picture to associate with a product, nothing to get too
excited about.


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