Set user/group for installed files?

[Brent Macnaughton]

I've looked everywhere and i can't seem to find anything. If I build
software from source, when i do make install, I would like to be able
to set the owner and group for the installed files at that time so I
don't have to  go searching all over the file system to find what
files were installed and change the owner and group on them after. Is
there any way to specify whcih user/group to install files as?