New logo and business acceptance

Tim Greening-Jackson timgreeningjackson at
Thu Jan 5 09:26:58 PST 2006

Hey Christophe!

I hate to say it, but a logo is exactly the sort of superficial nonsense
that would help. You would be amazed how a lot of decision-makers think (I
speak as one who has spent several years working for various marketing

Years ago I knew that DEC were doomed when they announced with great fanfare
that they had changed their logo from purple to blue (or was it the other
way round) because blue was a "business to business color".

If logos, straplines etc. can sell all the products we don't need, think
what they could do to FreeBSD ;).

Manchester, UK

> -----Original Message-----
> From: owner-freebsd-advocacy at [mailto:owner-freebsd-
> advocacy at] On Behalf Of Christophe RAMON
> Sent: 04 January 2006 23:21
> To: freebsd-advocacy at
> Subject: New logo and business acceptance
> I read that "A new logo for FreeBSD should make the product more
> acceptable fo business purposes". Do IT professionals really choose an OS
> (or not) partly because of its logo ? Should ORACLE (and others) be more
> interested in porting their products to FreeBSD when beastie leaves the
> scene ?
> I think it is dangerous (at least for the survival of our favorite mascot
> !) to have a logo (the result of the contest) and a mascot (good old
> beastie) at the same time ...  Shouldn't FreeBSD community keep beastie as
> the mascot and "FreeBSD" (written in whatever style or police, like
> ORACLE, IBM and so many others do) for its logo ?
> Hide the devil if it helps FreeBSD advocacy, but don't kill it !
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