Rework of theFreeBSDwebsite[was:FreeBSD'sVisualIdentity:Outdated?]

Roger 'Rocky' Vetterberg listsub at
Mon Feb 14 07:37:16 PST 2005

Chris Zumbrunn wrote:
> On Feb 14, 2005, at 3:08 PM, Roger 'Rocky' Vetterberg wrote:
>> What the *word* trademark has to do with this discussion I do not 
>> understand. We have afaik never been discussing the name of the 
>> project, have we?
> Because the FreeBSD project owns trademarks for the word "FREEBSD" it 
> doesn't need to protect a specific graphical design.

If the specific graphical design is the official logo of FreeBSD, 
it should of course be protected.
You might not be aware that our beloved Beastie is used as a logo 
by a company that manufacturers condoms. I do not like that, but 
since its officially not our logo, I cant really do anything 
about it. McKusick might be able to do something, but I leave 
that up to him.

>> You can produce all the success stories, white papers, TCO and ROI 
>> numbers, stats and graphs and commercial crap you want. As long as it 
>> looks like something a bunch of teenagers slapped together in MS 
>> Paint, you will not get media coverage and no serious company will 
>> listen to you! The facts may be correct, but if presented in a bad 
>> way, nobody will care about them.
> Agreed.
>> Im not a programmer. I cant contribute to the project in form of code. 
>> Im not rich, so I cant really contribute in forms of donations or 
>> hardware either. However, I, and many like me, are willing to 
>> contribute time and effort in trying to improve FreeBSD's image, so 
>> that the people that do know how to code can go back to doing exactly 
>> that without having to worry about things like PR and marketing. If I 
>> can spend one day on marketing to save even a few hours of a 
>> programmers time so he can spend it programming, I think its worth it. 
>> Dont you?
> Yes!  Sure I do!  I just think there is to much talk about a redesign 
> and not enough action - don't you agree with that?

Fully agree, and believe me, Im trying to make a change.
As we speak, I have photoshop running, working on several 
different types of logos. Just last night, I was in a discussion 
with other people sharing my thoughts on the subject, and we are 
making a serious attempt at getting organized. However, we are 
too few to really matter, and need all the help we can get. And 
as long as we are meet by nothing but hostality everytime we make 
a suggestion, it doesnt really matter how much material we 
produce, does it?
Hence, Im trying to keep the discussion alive.

>> If you could show me one important thing that needs to be done that I 
>> am capable of doing, and that would really help the project, let me 
>> know and I will drop the logo debate and attend to that instead. I 
>> have not been able to find such a thing, therefor Im still trying to 
>> show the world what a great os FreeBSD really is, but frankly, the 
>> unwillingness of some people to accept that help really starts to wear 
>> me down.
> Either a new separate home page or the current 
> home page will need to include links to tons of good marketing 
> material?  Where is all that material? Can you collect the bits and 
> pieces that could be used? Maybe create some yourself?

Trust me, work are being done in all those areas. But as long as 
we dont have the support of the community and more importantly 
the project, the hours we spend on this is a waste of time.
Im not trying to get permission to improve freebsd's image, that 
I will continue to do with or without explicit permission.
What I am trying to do is raise some help or atleast support for 
what I and others have already started.


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