Rework of the FreeBSDwebsite[was:FreeBSD'sVisualIdentity:Outdated?]

Chris Zumbrunn chris at
Mon Feb 14 01:44:24 PST 2005

On Feb 14, 2005, at 10:12 AM, Nikolas Britton wrote:

> Nikolas Britton wrote:
>> Chris Zumbrunn wrote:
>>> The point of all these logos was to show that while it would be 
>>> possible to go in that typical "more corporate" direction, 
>>> ultimately no such logo can beat Beastie. Here are some more...
>> I like 4... Can you humor me and make some mockups of some of the 
>> layouts here? (I'm useless without photoshop and now that I run 100% 
>> BSD at home I don't have it, until I get wine/ps working): 
> umm here's the best I can do with GIMP...

Again, my point was, you can create two billion different incarnations 
of FreeBSD logos with pointy horns and tails - none of them will ever 
beat Beastie or its silhouette as the strategically most valuable logo 

FreeBSD has no need to disassociate itself from its BSD history. To the 
contrary, it's "corporate identity" needs to celebrate that 
association. My little pointy horns and tails might be pretty, but they 
are not enough. Beastie always wins. No professional logo designer in 
their right mind would ever suggest to the FreeBSD project to drop that 

chris at  +41 329 41 41 41
Chris Zumbrunn Ventures -
Internet Application Technology - Reduced to the Maximum

More information about the freebsd-advocacy mailing list