Call for Developers (Was: Re: The Website)
Charlie Root
root at cimbali.dssrg.curtin.edu.au
Wed Mar 31 20:02:47 PST 2004
On Wed, Mar 31, 2004 at 06:27:31PM +0200, Devon H. O'Dell wrote:
> Please, if you're interested in helping, let me know.
Can we have at least some of the dialogue concerning the
website on the mailing lists. It would help to keep the
discussions/themes/ideas from becoming volatile (in the
sense of a new subscriber might miss the thread).
I had a closer look at some of the sites mentioned - RedHat,
SuSe. IBM, and m0n0wall. I started with a goal 'I want to
download Linux' or 'I want to download software' and tried
to get a sense of whats involved. I found it easiest to
think of it in terms of a finite state machine with pages
representing a state. The visual cues, information in
proximity to those cues, and apparent target audience I
listed as triggers for a state transition (click to the
next state).
What sticks out immediately is the rapid differentiation of
customers into business and other groups. If I am a member
of a particular group I get reinforcement of the sense that
the product is targetted at the group I belong to.
What also sticks out is the limited amount of thought required
to get from one state to the next and the limited number of
total steps in the process (in the case of RedHat - from
'I want RedHat', to 'Buy' is 3 clicks). Also in RedHats case
they have a neat shortcut - for anyone totally intimidated by
whats presented after the first click they have a bright red
1-800 number in the top/right corner. IBM employ a similar
rapid differentiation method, they even go so far as to
use carefully selected paradigms once they have enough
info on what your group is (shopping carts, specials, vanity
merchandise and 'managers choice' are prominent in the page
designed for the home/home-office group). SuSe starts off well
but seems to go awol along the way. Mandrake is not too bad.
In the case of FreeBSD (and Debian). There isnt any
differentiation. The information present seems to target
developers and solution implementors. Theres also alot of mixing
of information that is used by a 'decision maker' and 'solution
implementor' in different ways. For instance - a listing of
online CD/DVD retailers lets a decision maker know that there is
commercial interest and that the product is usefull and sells.
The same listing lets a solution implementor know where to
go buy the product. The same listing lets a developer know
that their effort is supported and that they will get credit and
profit by what they do. But - presenting the same information
with lists of CTM/ftp/mirror sites etc makes the decision maker
process more difficult and immediately gives the sense that the
site is in some way pushing developer oriented software.
Now to products and services. IBM has a clearly defined way of
differentiating the audience and then presenting them with the
idea that they are buying a complete solution or service. RedHat
do the same. But FreeBSD does not provide either a product
targetting a specific application nor a service for a business.
What it provides is a product that needs to be taylored to an
application by an implementor and information on where to find
third party services. One way of handling this is to differentiate
the sites user and then - in the case of a businessman or
decision maker - use case studies, news articles, etc that don't
contain technical implementation details but do contain positive
outcome statements particularly when these cases target a
particular solution. Side by side with this should be the
means to rapidly find technical oriented information so that
responsibility for implementation can be delegated easily by
the decision maker. An example of how this could work.
A CEO hears about FreeBSD and visits www.freebsd.org.
he gets a visual cue that sends him through a series of states
that provide easy to digest information and reinforces his ideas
about himself and his business.
now hes been differentiated and is targetted specifically by
being presented with case studies and other information that
tells him that others have done similar things and that a decision
he is making is likely to be low risk, cost effective, and has a
positive outcome.
at this point he can click on a link that gives him implementation
details (click: too hard, delegate to local implementori/CTO) or
he can easily find some way to delegate responsibility to a
third party for a solution (click: businesses that can implement
the solution for him).
ps: the m0n0wall website was a big help - particularly since i'd
never visited the site and had no preconcieved ideas about the site.
Can we get some feedback on other sites and maybe some of the ways
they function?
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