Advocacy on ZDNet

Charon charon at
Tue Mar 30 09:32:48 PST 2004

On Tue, Mar 30, 2004 at 09:22:21AM -0600, Bob Martin wrote:
> [ freebsd advocacy ]

ZDNets stats (2002 survey)

	Our Audience
	3.2 Million page views per month
	459,000 unique users
	600,000 email newsletters delivered each month to over 100,000 subscribers
	ZDNet users buy technology for work and home
	82% of users are involved in technology purchasing decisions at work
	95% of users plan to purchase tech products for personal use in the next 12 months
	Position at work
	65% of users hold management titles
	18% hold senior management titles (CEO, CFO, CIO, CTO, VP, SVP, Pres.)
	General Demographics
	Age: 89% aged between 18 and 54 years 
	Gender: 81% Male, 19% Female
	Education: 44% Tertiary, 28% Post Graduate
	Annual Income: 55% earn over $50,000 a year

And its the third entry on the first page returned by a search for 'centrelink' and
'linux' on google. The first two entries are links to stories on which
directly link zdnet. I think local tech sections of the Australian (newspaper) may contain
references to the centrelink story aswell (but I have to check that further).


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