FreeBSD's Visual Identity: Outdated?
Michael C. Shultz
reso3w83 at verizon.net
Thu Dec 23 21:20:24 PST 2004
On Thursday 23 December 2004 08:46 pm, Nikolas Britton wrote:
> >>From a business perspective we look amateurish.
> I REALLY REALLY agree with this point, from the prospective of an
> outsider the website and "Image" conveys a real lack of
> professionalism, which is not true.
> I'm looking at the start page for FreeBSD right now and here are the
> things I do not like about it (please don't be offended if I step on
> toe's and ego's, I am only trying to better FreeBSD):
> 1. The "FreeBSD" logo is crap, not beastie (he's a keeper!!!, I'll
> hunt you down and do bad things to you if you take him away!), Just
> the black wannabe (and badly done) 3D effect "FreeBSD" part, really,
> I hate it. Redo the whole logo in photoshop with a bold, antialiased
> modern web font: (Arial, Helvetica, Verdana, Century Gothic, etc.)
> and forget the whole 3D effect as that is so 90s. Generally all of
> your logo designs are unprofessional (the logos at the bottom of the
> page: FreeBSD MALL, UseNix, Daemon News, and Powered by FreeBSD for
> 2. I cringe when I see Times New Roman, again redo the whole site
> with a modern web font: Arial, Helvetica, Verdana, Etc. (ever here of
> Cascading Style Sheets?)
> 3. The color scheme is not "complementary" anyone who has been to art
> school or taken design classes will know what I talking about, read
> up about basic color theory here:
> http://www.color-wheel-pro.com/color-theory-basics.html (again, ever
> here of Cascading Style Sheets??)
> 4. I like the Beastie logo on the boot loader screen but ASCII art is
> unprofessional... It would be better if you made the color ASCII
> beastie the default.
> I have no real issues with the layout of the site and it would be
> nice if the installer was more user friendly but I am content with
> the way it is, maybe you should change the color scheme of the
> installer to match the website?
> Here are some example sites:
> FreeBSD is badly in need of a PR/Design/Marketing department.
I hate to see FreeBSD to something like my once favorite news site
(www.antiwar.com) did. Early on they had a website that wasn't at all
artistic, but they always had links to great news stories and updated
those several time a day.
A while back they re-did the site into a politically correct artsie
fashion as you are suggestion FreeBSD do. Ever since that so called
upgrade many of there links remain for days at a time and none are
updated more than once a day, my guess is the site with all of its
wonderful graphics is a real pain in the butt to update now. I seldom
visit the site because it is no longer usefull.
So for me it seems it is not the artwork that brings me to a site,
rather it is the quality of content and FreeBSD's content quality is
good right now, I hope no one messes it up.
More information about the freebsd-questions