The case for FreeBSD
Bob Bishop
rb at gid.co.uk
Tue Feb 8 03:10:21 PST 2005
At 10:56 08/02/2005, Dag-Erling Smørgrav wrote:
>Craig Reyenga <craig at puresimplicity.net> writes:
> > Have you heard of the Ferrari Enzo? Of course you have. Have you ever
> > seen an advertisement for it on televsion? Of course not. The car's V12
> > engine and ceramic brakes speak for themselves [1].
>
>You're mistaken. Ferrari spend a lot of money on advertising - they
>just don't spend it on advertising to end-users. Instead, they
>advertise to the press: they go to trade shows, hold press events,
>invite journalists to test-drive their cars etc. and rely on the press
>to bring the message to the end-users. They also advertise through
>tie-in merchandise (posters, calendars, model cars, etc.)
They also run a Formula 1 team with an eye-watering budget.
--
Bob Bishop +44 (0)118 940 1243
rb at gid.co.uk fax +44 (0)118 940 1295
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