The case for FreeBSD
Dag-Erling Smørgrav
des at des.no
Tue Feb 8 02:56:51 PST 2005
Craig Reyenga <craig at puresimplicity.net> writes:
> Have you heard of the Ferrari Enzo? Of course you have. Have you ever
> seen an advertisement for it on televsion? Of course not. The car's V12
> engine and ceramic brakes speak for themselves [1].
You're mistaken. Ferrari spend a lot of money on advertising - they
just don't spend it on advertising to end-users. Instead, they
advertise to the press: they go to trade shows, hold press events,
invite journalists to test-drive their cars etc. and rely on the press
to bring the message to the end-users. They also advertise through
tie-in merchandise (posters, calendars, model cars, etc.)
DES
--
Dag-Erling Smørgrav - des at des.no
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