changing network interface names

[benjamin thielsen]

hi-

i have a computer with 2 ethernet interfaces (a dell poweredge 2900)  
on which the interface names are transposed logically versus  
physically (e.g. the interface labelled "ethernet 1" is named "bce1"  
and the interface labelled "ethernet 2" is labelled "bce0").

how can i change this, aside from using the ifconfig name argument?

thanks
-ben