New FreeBSD Logo

jekillen jekillen at prodigy.net
Wed May 10 02:04:19 UTC 2006


Greetings:
I just looked at the new FreeBSD logo and it's an interesting 
abstraction of the daemon motif of the old logo.
Among other things, like running two installations of FreeBSD v6, one 
as a production server to host my web
site and the other as a desktop and development server, I do fine art 
and graphics. The logo has an etherial
feel to it (forgive the pun). But if someone new to FreeBSD sees the 
logo and hasn't seen the old logo, he
or she might wonder what the cone shaped designs are sticking out of 
the glass like ball and what they are
supposed to represent. So aesthetically it's engaging but too much of 
an abstraction of the theme.
As far as psychology goes, Apple uses the apple with a bite out of it 
which has a dual significance. One that
invokes the idea of giving an apple to the teacher and the other is the 
Biblical symbol of temptation and transgression.
I think that that is why Apple doesn't have a bigger market share. The 
FreeBSD logo pushes a similar button.
The icon of the adversary. I am not offended by the new or the old 
logo, accept that there seems to be too much
of a trend toward cartoon character art. This, I presume is to appeal 
to the child in us all. But seriously when do we
actually get to be grownups.
I like FreeBSD. But I wouldn't but a logo sticker on my windshield. I 
have used Macs from the beginning and don't
have a Mac logo sticker on anything, either. I have and use Linux 
systems and don't particularly care for the cute
little penguin either. I have seen a more mature take on the penguin 
emblem that I was impressed with.
It was used by a L.U.G. based in Maryland or thereabouts. I would like 
to see a mature logo for FreeBSD.
Thanks all for being here;
Jk



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