Where is $PAGER defined?

[Kenyon Ralph]

On 3/22/06, Norberto Meijome <freebsd at meijome.net> wrote:
> On Wed, 22 Mar 2006 03:48:50 -0800
> "Kenyon Ralph" <kralph at gmail.com> wrote:
>
> > If I define PAGER myself in /etc/profile, it is still set to "more"
> > upon login.  I've done grep -R PAGER /etc and got nothing (except
> > /etc/profile of course, which apparently is being overridden).
>
> ~/.bashrc
>
> i believe its run after .profile (and the system wide /etc/profile), so
> it gets overriden.
>
> it may also depend on your shell of choice (bash v3 here)

Ah, it's actually not in ~/.bashrc, but your email helped me find it. 
It was in ~/.profile.  Thanks!