New Logo

Chad Leigh -- Shire.Net LLC chad at
Tue Nov 1 22:25:13 PST 2005

On Nov 1, 2005, at 11:13 PM, Ted Mittelstaedt wrote:

>> And I am not trying to argue and make claims about how inexcusable it
>> is either.  I merely pointed out to Ted that he is not in the FreeBSD
>> project and therefore does not have say.
> Chad this is bullshit.  First of all the ENTIRE point of this new  
> logo is
> to increase USE of FreeBSD among the people that allegedly will not
> use it because of religious "devil" objections.  IN SHORT, this logo

This is factually incorrect.

The purpose of having a logo to replace the mascot as a logo was to  
project a more professional image.  And that is for the people in the  
project who want to see FreeBSD taken more seriously as well as for  
the users.

Beastie is a toy and unprofessional.  He is fun and can be a great  
mascot.  But he is not a logo.

As a similar example:  Apple Computer used to have a nice multi- 
colored Apple logo.  It was nice, but kind of toy-like and got old.   
Apple replaced it with a much more professional looking modernized  
one-color version.  There was nothing wrong with the old version  
except that it got old and dated and looked unprofessional and more  

Same (generally speaking) is needed with FreeBSD.  FreeBSD needs to  
take a step upwards and become more professional looking.  So think a  
lot of users and obviously project members.  There is a minority who  
is offended by Beastie.  I can't help that.  A logo coincidentally  
solves their problem as well, but that is not the main point.  If you  
think so you need to pull your head out of your dogmatic sandpile.


Chad Leigh -- Shire.Net LLC
Your Web App and Email hosting provider
chad at

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