New FreeBSD logo and website design

Chris Zumbrunn chris at
Fri Feb 11 10:25:32 PST 2005

On Feb 11, 2005, at 6:07 PM, Rakhesh Sasidharan wrote:

> Nice. Pleasant colors, simple layout. :))
> Just one point that struck me though -- the way the words "FreeBSD" 
> are written on the top-left corner. "Free" and "BSD" separated like 
> that. Dunno, gave me the feeling that a first-timer could get the 
> impression this is about a BSD that is Free (money-wise). Just my 
> 2cents.

This really is a drawback of the FreeBSD name - however you write it.  
You are just used to seeing FreeBSD so much that you do not notice it 
anymore. When somebody new to FreeBSD first reads "FreeBSD" for the 
first time, they have the exact same experience that you just had when 
you saw this new logo for the first time.

I thought about this when I was designing it, too - and I'm convinced 
that the way FREE and BSD are both emphasized in different ways by this 
design is a good thing. Both interpretations of FREE are true, of 
course, so both are allowed. And BSD is also emphasized in an equal 
way, which communicates clearer that this is not Linux - that the roots 
and the philosophy of this project are based on BSD UNIX and the BSD 


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