FreeBSD's Visual Identity: Outdated?

Roger 'Rocky' Vetterberg listsub at
Mon Dec 27 16:51:44 PST 2004

Simon Burke wrote:
>>2. If it wasn't for the interesting content and structure of the FreeBSD
>>   website, it would be among the less beautiful. Yes, it serves its
>>   purpose well by being simple and straight to the point. But a redesign
>>   could offer just the same -- simplicity and accuracy -- without being
>>   ugly.
> Aesthetics are not everything, the web site does what its supposed to
> do. Also i actually like how it looks.
> A lot of people have strong feelings about all these all singing all
> dancing webistes. There is just no need. Keep it simple and easy to
> navigate around thats all thats really important. If the aesthetics
> really matter more than function to such people who use BSD then they
> would probably be not using BSD but either windows or linux, where you
> have a nice pretty GUI to look at all the nice pretty sites.

This is where I think a lot of people simply does not understand the 
Im a FreeBSD user. I like FreeBSD because it does not have all the 
flashy installers and pretty GUI's that many linux distros seems to 
have today. But still, Ive been screaming for years for someone to 
improve the website. Why?
Anyone that has stood in front of a boardroom full of CEO's or similar 
and tried to promote the use of FreeBSD in a big organisation knows 
why. They might like all the facts about the os, the rock-solid 
stability, the lightning-fast performance and its solid reputation as 
a server os, but one look at the website and they will run screaming 
towards the nearest linux advocate instead.
We, the users, might not care about our image, but if we want to be 
taken seriously by the rest of the world we better do something about it!

>>4. There should be some kind of FreeBSD business card and letterhead
>>   available to all that support this project.
> I have to ask why? why would people need such things? that i just dont
> understand

Clearly, you have not tried to "sell" FreeBSD to a big corporation.


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