FreeBSD's Visual Identity: Outdated?

Nikolas Britton freebsd at
Thu Dec 23 20:46:28 PST 2004

>>From a business perspective we look amateurish.
I REALLY REALLY agree with this point, from the prospective of an 
outsider the website and "Image" conveys a real lack of professionalism, 
which is not true.

I'm looking at the start page for FreeBSD right now and here are the 
things I do not like about it (please don't be offended if I step on 
toe's and ego's, I am only trying to better FreeBSD):

1. The "FreeBSD" logo is crap, not beastie (he's a keeper!!!, I'll hunt 
you down and do bad things to you if you take him away!), Just the black 
wannabe (and badly done) 3D effect "FreeBSD" part, really, I hate it. 
Redo the whole logo in photoshop with a bold, antialiased modern web 
font: (Arial, Helvetica, Verdana, Century Gothic, etc.) and forget the 
whole 3D effect as that is so 90s. Generally all of your logo designs 
are unprofessional (the logos at the bottom of the page: FreeBSD MALL, 
UseNix, Daemon News, and Powered by FreeBSD for example)

2. I cringe when I see Times New Roman, again redo the whole site with a 
modern web font: Arial, Helvetica, Verdana, Etc. (ever here of Cascading 
Style Sheets?)

3. The color scheme is not "complementary" anyone who has been to art 
school or taken design classes will know what I talking about, read up 
about basic color theory here: (again, ever 
here of Cascading Style Sheets??)

4. I like the Beastie logo on the boot loader screen but ASCII art is 
unprofessional... It would be better if you made the color ASCII beastie 
the default.

I have no real issues with the layout of the site and it would be nice 
if the installer was more user friendly but I am content with the way it 
is, maybe you should change the color scheme of the installer to match 
the website?

Here are some example sites:

FreeBSD is badly in need of a PR/Design/Marketing department.

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