FreeBSD's Visual Identity: Outdated?

Sigmascape1 at Sigmascape1 at
Thu Dec 23 04:30:47 PST 2004

I think the daemon is totally cool, and should not be changed. If you want to 'pretty FreeBSD up," I would suggest, if anything, a revamped set of marketing collateral. The website itself is solid, I have no real issues with it. The marketing material I am thinking of is web-based and print-based. FreeBSD could benefit greatly from some PDFs a person could download and distribute to potential users.



>I am writing this e-mail hoping that someone will share my thoughts
>on how the world's best operating system should represent its attributes
>and users to the rest of the world.
>Being an architect as well as graphic designer, I feel it is about time
>for a complete revamp of the visual aesthetics of the FreeBSD project.
>The current logo and everything pertaining to it has long since lost its
>modern touch. I believe that if this image is strenghtened, so is the
>way outsiders view the FreeBSD project and the way they would judge it
>compared to other open source operating systems.
>1. Not only is the logo misleading (associating evil) but it also looks
>   like something 10-year-olds could produce in Paint Shop Pro ten years
>   ago. OpenBSD has an artistic touch to theirs, however I was very
>   disappointed when I heard that the new NetBSD logo was in effect.
>2. If it wasn't for the interesting content and structure of the FreeBSD
>   website, it would be among the less beautiful. Yes, it serves its
>   purpose well by being simple and straight to the point. But a redesign
>   could offer just the same -- simplicity and accuracy -- without being
>   ugly.
>3. The installation, even though it's text-only, could also be improved
>   by simple restructuring to act more cognitive and human-centered than
>   previously. Everything pertaining to the eye is important to improve.
>4. There should be some kind of FreeBSD business card and letterhead
>   available to all that support this project.
>How do I know though, that if I manage to pull together a team to work
>on this refined vision, that we won't be totally ignored even though we
>produce the most magnificent result?
>Anyone that are interested, please reply ;-)
>Johann Manaf Tepstad

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