FreeBSD's Visual Identity: Outdated?

Daniel Blendea bdaniel7 at
Thu Dec 23 03:54:34 PST 2004

1. bu**s**it, Beastie is **COOL** and would be a loss of identity if
the logo would change;
Dear Sir, please read the page where what greek daemons are explained..

2. again, bu**s**it, the colors are not ugly at ALL, - and i'm not a
fan of site's color theme coz i prefer blue-ish colors - again, think
about identity...whenever one FreeBSD'er sees the logo/colors - on
software packages, media and the like - he will know that product is
related to FreeBSD

3. please install FreeBSD couple of times, and afterwards you'll get
to install it eyes- closed..

thank you for reading and please excuse my excited tone,

On Thu, 23 Dec 2004 12:27:31 +0100, jsha <johann at> wrote:
> Hello.
> I am writing this e-mail hoping that someone will share my thoughts
> on how the world's best operating system should represent its attributes
> and users to the rest of the world.
> Being an architect as well as graphic designer, I feel it is about time
> for a complete revamp of the visual aesthetics of the FreeBSD project.
> The current logo and everything pertaining to it has long since lost its
> modern touch. I believe that if this image is strenghtened, so is the
> way outsiders view the FreeBSD project and the way they would judge it
> compared to other open source operating systems.
> 1. Not only is the logo misleading (associating evil) but it also looks
>    like something 10-year-olds could produce in Paint Shop Pro ten years
>    ago. OpenBSD has an artistic touch to theirs, however I was very
>    disappointed when I heard that the new NetBSD logo was in effect.
> 2. If it wasn't for the interesting content and structure of the FreeBSD
>    website, it would be among the less beautiful. Yes, it serves its
>    purpose well by being simple and straight to the point. But a redesign
>    could offer just the same -- simplicity and accuracy -- without being
>    ugly.
> 3. The installation, even though it's text-only, could also be improved
>    by simple restructuring to act more cognitive and human-centered than
>    previously. Everything pertaining to the eye is important to improve.
> 4. There should be some kind of FreeBSD business card and letterhead
>    available to all that support this project.
> How do I know though, that if I manage to pull together a team to work
> on this refined vision, that we won't be totally ignored even though we
> produce the most magnificent result?
> Anyone that are interested, please reply ;-)
> Sincerely,
> Johann Manaf Tepstad
> --
> j.

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