New freebsd logo on freebsd.org

martinko martinkov at pobox.sk
Wed May 10 23:07:53 UTC 2006


Bill Moran wrote:
> On Wed, 10 May 2006 13:49:20 +0000
> "Kep Woof" <kep.woof at gmail.com> wrote:
> 
> [snip]
> 
>> Take a look at the netbsd logo if you want to see how it's done.  It
>> means something.  It's neat.  It represents the project.  What we (the
>> users) seem to have ended up with is a fussy and unelegent logo that
>> has nothing to do with anythin, save for a pair of post-modern ice
>> cream cones harking back to beastie.
> 
> My brother went to school for graphic arts.  When the contest was
> announced, we spend _several_weeks_ brainstorming, he and I, trying
> to come up with something that looked as cool as the NetBSD logo, while
> representing FreeBSD.
> 
> We finally gave up without making a submission.  The problem is that
> NetBSD (and OpenBSD as well, for that matter) somehow have more culture
> to them on the graphic arts side.  NetBSD has long had the image of
> daemons raising the flag (mirroring the WWII photograph) which
> translated nicely into a logo.  OpenBSD has long had the Blowfish,
> which can be rendered a number of interesting ways.
> 
> And FreeBSD has what?  The Beastie ... but the Beastie is *BSD in
> general, so what else is there ... ?
> 
>> The simple fact is, when you look at the new logo it only makes sense
>> if you previously understand what it represents.  The effect is that
>> it represents nothing in particular, which is why it fails so
>> fantasically.  What are the key values of FreeBSD?  I'd guess
>> something like Freedom, Stability, Robustness, quality.  Those values
>> are not communicated in the new logo, and I think that's something
>> that somebody with freebsd.org in their email address should seriously
>> address.
> 
> You're exactly right.  Somebody other than you should take care of this.
> This is everyone's fault but yours.  If you'd been in the loop from the
> start, this never would have happened.  My goodness, why didn't we
> consult you earlier ... you obviously have all the answers.
> 
> This is free software man, if you don't like it, fix it
> yourself.  If you can't fix it, _ask_ someone else, or put up some
> cash to pay someone who can.  But quit whining.
> 
> You are a Troll.  If you weren't a Troll, you'd have taken this to
> chat at freebsd.org or advocacy at freebsd.org instead of staying on this
> list.

bill, i'm afraid, this is not quite true.
as for me, for instance, i had some objections and comments on logo and
font as originally published. but i didn't get any serious responses on
mailing lists. later i tried to get in touch with the creator and/or
responsible people but to no avail.
clearly, in this case it hasn't been easy for community to reach the
right people nor it has been easy to influence the whole selection and
stuff.

m:(

> 
> Go use Microsoft, they pay professional graphic artists big bucks to
> design their logos and their marketing materials, and you fund that
> with your Windows license fees.
> 
> Or, _contribute_ something back to the wonderful free software
> community other than a lengthy email thread of whining.
> 



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