The Mobile Operator Market Intelligence Service

[David Smith]

The Mobile Operator Market Intelligence Service

 
Hello,

I Hope you are well.

I would like to introduce our Mobile Operator Market Intelligence service which provides an in-depth analysis of the market you want to track. It is equipped with cutting edge analytical tools such as benchmarking (including NPS, satisfaction, recommendation, rejection scores, among others) and market monitoring.

The Mobile Operator Market Intelligence service will give you a thorough insight into your consumer's mind and all the information you need to make strategic corporate decisions. It is based on both primary and secondary research. We undertake the primary research twice a year, so as to closely monitor the market to anticipate any trends and gather insights for our clients in a fast, yet accurate model.

Table of Contents

1.Executive Summary -This section summarises the main findings and the critical understanding of the main issues in the market and how our clients can capitalise and better tackle       them.

2. Main Mobile Operator (MMO)/ Competitive Panorama - As an example, this section details market share by operator, the consumers’ relationship with their MMO, drivers of choice, overall satisfaction with their MMO, NPS etc.

3. Pre paid vs Paid Monthly - This section will highlight the performance of mobile operators in these two markets and the difference in consumer behaviour between pre paid and paid monthly plans.

4. Customer Defection and Retention / Main Mobile Operator Switching -This section focuses on understanding consumer groups (age, gender, income) that switch operators along with reasons and tendency for future switching, including reasons.

5. Internet Usage -Some of the aspects analysed in this section are the usage of internet by different groups, satisfaction with speed and coverage and the importance of internet while choosing a MMO.

6. International Calls – Competitive Panorama/ MVNOs -This section analyses issues such as market share of providers of international calls, including MVNOs, main destinations for customer calls abroad, etc.

7. Mobile Phone Stores -Despite the growth in online shopping, stores still represent an important sale channel. This section focuses in understanding customers’ perception of stores, including the reasons they normally go to a store, how they rate them and satisfaction.

8. Consumer Funnel -A clear understanding of the consumer funnel is key to improving sales. Hence, this section concentrates on identifying methods/channels currently used to buy a new smartphone, the preferred methods, among other issues.

9. Smartphone Brands/ Competitive Panorama -This section provides an in-depth understanding of consumers’ behaviour towards brands when choosing a smartphone, including market share, satisfaction, NPS, brand preferences, brand rejection etc, by different groups (age, income, gender…)

10. Smartphone Features -This section complements the previous section, with a full understanding of consumers’ behaviour towards smartphone features (design, functionalities, price…) and drivers of choice when purchasing a new smartphone and the importance of these on lifestyle (time spent, favourite feature, main usage etc).

11. Key Focus 1 (customised according to the subscriber needs)

12. Key Focus 2 (customised according to the subscriber needs)

13. Key Focus 3 (customised according to the subscriber needs)

14. Appendices
14.1 Methodology
14.2 Demographics

Why should you subscribe to our Mobile Operator Market Intelligence service?

• Understand consumer behaviour/ drivers of choice, satisfaction levels, customer acquisition and retention, pricing strategies, etc.
• Measure market share,.
• Be aware of recent market developments and best practices from around the world.
• Compare KPIs (such as NPS, VoC, etc) with competitors and market average.
• Test the market before launching a product and assess consumer reaction to a new product/service.
• Measure effectiveness of marketing campaigns
• Assess robustness of a strategic plan before implementation.
• Analyses the most important features of smartphones, uses of smartphones, market share of smartphones producers, preferred brands etc.
• Allows inclusion of exclusive and confidential questions to address your specific needs.

Why our Mobile Operators Market Intelligence service is unique, and a must have for mobile operators and the industry as a whole?

• Comprehensive survey to give a full picture of the market
• Taylor-made service which allows to add exclusive and confidential questions
• 2,000 consumers interviewed every six months
• Local consumer intelligence, with on site presentation
• All inclusive membership, with complimentary additional analysis as part of your subscription
• Companywide license, i.e. the whole company can benefit from the service
• Bringing best practices from around the world
• An effective complete research solution at a very competitive market rate

Why our analyses are robust and authoritative?

• We provide in depth consumer research across key markets in the telecom industry.
• We use our research expertise and international coverage to bring the industry best practices from around the world.
• We are fully independent.
• Our competency is second to none and we strive to provide objective recommendations, based on many years of research experience.

Please reply to this e-mail, should you be interested in learning more about our Mobile Operators Market Intelligence service or how we can help you to better understand your consumers’ behaviour and stand above your competition.

We will be happy to set up a call to discuss further.

Kind Regards

David Smith

Business Intelligence Executive
www.criticalmarkets.com

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