freebsdmall.com prices

[deeptech71 at gmail.com]

I've just looked at the prices at www.freebsdmall.com, and found that they are 
overwhelming. A full FreeBSD release costs like 40$. 40$?! HOLY SHIT! Who would 
buy it for that much money when you can download it for free? Now you might 
think that giving 40$ is a great way for supporting the project. But is 
freebsdmall associated with the core team in any way? OK, even if it is, I think 
there would be more income, if there were a reasonable price. Or does mailing a 
4 CD set or a DVD really cost that much money?! Either way, I think it is still 
more financially efficient if users download a copy and donate like 35$ via some 
online method. Don't give me wrong. Of course there are people without online 
access or CD/DVD burners, but those are rare case exceptions. Am I wrong? Is it 
not how this thing works? Are lots of people really buying freebsdmall products 
keenly/willingly every time for some reason?