Advocacy on ZDNet
Charon
charon at cimbali.dssrg.curtin.edu.au
Tue Mar 30 09:32:48 PST 2004
On Tue, Mar 30, 2004 at 09:22:21AM -0600, Bob Martin wrote:
> [ freebsd advocacy ]
ZDNets stats (2002 survey)
Our Audience
3.2 Million page views per month
459,000 unique users
600,000 email newsletters delivered each month to over 100,000 subscribers
ZDNet users buy technology for work and home
82% of users are involved in technology purchasing decisions at work
95% of users plan to purchase tech products for personal use in the next 12 months
Position at work
65% of users hold management titles
18% hold senior management titles (CEO, CFO, CIO, CTO, VP, SVP, Pres.)
General Demographics
Age: 89% aged between 18 and 54 years
Gender: 81% Male, 19% Female
Education: 44% Tertiary, 28% Post Graduate
Annual Income: 55% earn over $50,000 a year
And its the third entry on the first page returned by a search for 'centrelink' and
'linux' on google. The first two entries are links to stories on linuxtoday.com which
directly link zdnet. I think local tech sections of the Australian (newspaper) may contain
references to the centrelink story aswell (but I have to check that further).
:-)
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